BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Conference Manager//Schedule//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Brand > Marketing with Lesa Seibert
BEGIN:VEVENT
UID:session-cmr3t6tpg000h04jmsaphvm3u@conference-manager
DTSTAMP:20261024T214528Z
DTSTART:20261120T164500Z
DTEND:20261120T174500Z
SUMMARY:Brand > Marketing with Lesa Seibert
DESCRIPTION:Before you spend another dollar on marketing\, make sure your b
 rand is clear. Lesa Seibert\, CEO and co-founder of Louisville branding ag
 ency Mightily\, explains why brand has to come before marketing: brand is 
 who you are\, and marketing is how you say it. She covers the four pillars
  every strong brand needs: purpose\, positioning\, personality\, and proof
 . Examples include how Mercury\, Evvy\, and Whatnot built intentional bran
 ds from day one. Her point for founders: customers are not buying your pro
 duct. They are buying what it solves for them. Lesa chairs the Kentucky Co
 mmission on Small Business Innovation and Advocacy and writes for the Forb
 es Business Council.
LOCATION:The Root at Novaparke – The Whistlestop (Building 2)
URL:https://www.startupweeklouisville.org/sessions/cmr3t6tpg000h04jmsaphvm3
 u
END:VEVENT
END:VCALENDAR