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X-WR-CALNAME:Beyond the Meeting: Using the Phone to Map Your Market and Win
  Customers
BEGIN:VEVENT
UID:session-cmuyhyk4a000004l53pm1vww7@conference-manager
DTSTAMP:20261103T165100Z
DTSTART:20261117T210000Z
DTEND:20261117T214500Z
SUMMARY:Beyond the Meeting: Using the Phone to Map Your Market and Win Cust
 omers
DESCRIPTION:Most cold-calling playbooks are highly inefficient. At worst\, 
 they have you dialing into a voicemail abyss. At best\, they push for acti
 vity and booked meetings while leaving valuable market intelligence on the
  table. In this tactical session\, JJ Russell will show how startups can u
 se the phone to generate conversations on demand\, reach C-suite decision-
 makers\, and get immediate feedback from their market. You’ll learn how 
 to test messages and offers\, uncover what drives buying decisions\, and t
 urn objections into insights that sharpen your positioning and challenge y
 our business assumptions. Formerly a partner at Apex Revenue (now TitanX)\
 , JJ helped dozens of companies break into new and existing markets. Over 
 the past two years at Vsimple\, he’s applied those lessons with a two-pe
 rson SDR team to scale pipeline\, win customers\, and uncover insights tha
 t shape the company’s go-to-market strategy. Whether you’re picking up
  the phone for the first time or rethinking an existing outbound program\,
  you’ll leave with practical ways to map your market\, win customers\, a
 nd get more from every conversation.
LOCATION:Story – Classroom
URL:https://www.startupweeklouisville.org/sessions/outbound-sales
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