BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Conference Manager//Schedule//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Stop Asking Strangers to Buy: Turn Viewers Into Customers With
  Meta Ads
BEGIN:VEVENT
UID:session-cmvnamccr000t08l2y6cuhgao@conference-manager
DTSTAMP:20261110T170230Z
DTSTART:20261117T150000Z
DTEND:20261117T154500Z
SUMMARY:Stop Asking Strangers to Buy: Turn Viewers Into Customers With Meta
  Ads
DESCRIPTION:You posted some content. You got some likes. You got zero sales
 . Sound familiar? This session is for startup founders doing $100K to $2M 
 a year who know Meta Ads should be working for them but aren’t sure wher
 e to start\, or don’t trust where their last ad dollars went. The proble
 m isn’t the platform. It’s asking strangers to buy before they know yo
 u. People buy from brands they’ve spent time with\, and there’s real r
 esearch behind why. We’ll use that to flip the approach: earn attention 
 first\, then make your offer only to the people who leaned in. Bring your 
 laptop. This is a working session\, so you’ll write a post in the room u
 sing a simple structure that works for any format. Then you’ll map your 
 path from that post to your offer. You’ll leave with a ready-to-post pie
 ce of content\, a budget based on your own numbers\, and a clear rule for 
 when to keep\, fix\, or kill an ad. Boosting and hoping is over.
LOCATION:Genuine Work – Classroom
URL:https://www.startupweeklouisville.org/sessions/stop-asking-strangers-to
 -buy
END:VEVENT
END:VCALENDAR