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WorkshopProduct

Free as in Leverage: Open Source for Founders

When

Thursday, November 19, 2026

11:00 AM–11:45 AM EST

Where

NuLu

Mashup Food Hall – Stadium

750 E Jefferson St. (1st Floor)

Louisville, KY 40202

Venue details
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About this session

Open source can save a startup months of build time and thousands in licensing costs, and it comes with rules that shape what you can sell and how you grow. Jay Smith, founder of 10x Velocity, walks founders through three practical topics:

Scoping and leveraging existing open source. How to find the right projects, check whether they’re healthy and safe to depend on, and decide what to build on and what to build yourself.
License models and what they mean for your startup. Permissive, copyleft, source-available, and open-weight AI licenses in plain English, and how each one affects your product, your customers, and your fundraise.
The pros and cons of open sourcing your own software. When releasing your code can drive adoption and trust, when it gives competitors a head start, and how to tell which applies to you.

Speakers