Bet on the region’s founders.

Startup Week puts your brand in the room with the people building Louisville’s future — and shows the community that you’re betting on them, too.

  • Free to attend
  • Nov 16–20, 2026
  • NuLu + a Southern Indiana Day
  • Working toward 1,000+ in the room
Start the conversation

1,000+ founders, startup-curious builders, exited founders, and corporate partners is the goal we’re building toward, not a promise. We’d rather be straight with you now.

The community, together — NuLu, Louisville
Five days, built by the people who show up for each other.
Where your support goes further

It’s about the people in the room.

Startup Week is for community, by community. Because the week is free, the room holds the whole region, not just the people with a conference budget. Your support is what keeps the doors open.

Demo day, packed house
A workshop in the thick of it
The conversation that becomes a company
Founders, off the clock
Reach the ecosystem

Founders, operators, investors, and builders from across the region — together in one week.

Align with momentum

Attach your name to the most visible celebration of startups in Louisville.

Meet your next hire

The room is full of ambitious people. Some of them should be on your team.

Strengthen the region

Your support directly funds programming that helps local founders grow.

02 / What your support makes possible

Starting points, not price tags.

Free to attend doesn’t mean free to run. Here’s what the week needs, what your name can sit on, and where a conversation usually starts. No pricing page, no checkout: every package is shaped in a conversation, and in-kind support counts at the level it’s worth.

What it looks like on the floor
The levels
Every level is shaped in a conversation
Founding Partner
Day & Track Sponsor
Signature Moment
Contributing Member
The community level
Startup Showcase
For local startups
What's included
A day or track carries your name
A speaking or hosting slot
A named gathering or room
On-site recognition
Recognition as a Contributing Member
A one-minute pitch before a session
Your pull-up banner in the room
Start the conversationStart the conversationStart the conversationStart the conversationStart the conversation

Every level is shaped in a conversation.

One thing that isn’t for sale: the four pillars stay unbranded, because they’re the spine of the week, not inventory.

Every supporter, every levelLogo on the site and the event app · A mention in a sponsor email · Logo on the shared slides between sessions · Verbal recognition during the week · Aggregate audience insight after the week

Audience insight is always aggregate, never individual. We never share attendee lists. No exceptions.

03 / Where the money goes

You should know what you’re funding.

Trust is part of the ask, so here’s where the money goes, biggest bucket first. The exact split shifts as the week takes shape; what matters doesn’t.

Getting the word out

The biggest bucket. Digital, billboards, community signage, the airport, paid media, and print, so the whole region hears about the week.

Producing the week

Venues across NuLu and Southern Indiana, signage and wayfinding, food and drinks, and the meals and happy hours where relationships get built.

Ops & tech

Registration, the event app, and the unglamorous things that keep five days across many rooms moving.

Speakers & storytelling

Travel for the right voices, and the video and photo coverage that keeps the week working for the region after November.

The startups themselves

Shirts, banners, and promotion for the startups on stage, plus a few small, deliberate activations.

Next year

Whatever’s left seeds a reserve, so Startup Week never restarts from zero.

04 / Two ways to back it

Sponsorship and the community fund, kept separate on purpose.

This is a talent and innovation play, not a logo buy.

For companies

Corporate sponsorship

Your best people are already building on the side. Startup Week gives that energy a sanctioned outlet: send your builders, put your name on the week, and let them bring what they learn back to their teams. They grow here, and they stay here.

Want reference points? Ask us about Deloitte’s £25M internal venture fund, or why P&G calls this work a way to attract and keep talent.

For the community

Community fund & contributing membership

You belong to this. Help pay it forward with a one-time or recurring gift that funds micro-grants and keeps the week free for the next person.

Gifts and sponsorships are tax-deductible through a 501(c)(3) fiscal agent while our own nonprofit is being set up.

05 / See the week

See what it feels like.

The room is the pitch. A few minutes from past gatherings, and the kind of moments sponsors make possible.

Opening night, the whole room
Hands up, mid-workshop
Happy hour, across the river
You’d be in good company
  • Aspen Studios logo
  • Genuine Work logo
  • Mashup Food Hall logo
  • Story logo
06 / Start the conversation

Tell us what a win looks like.

A few fields, no pricing page, no checkout. A real person from the organizing team reads every note and replies by email.