Getting Your First 100 Customers: Building an AI-Augmented Sales System That Scales Beyond Founder-Led Selling

Every founder begins as the company’s first salesperson.

But in today’s AI-driven world, that doesn’t mean doing every task yourself.

The founders who obtain their first 100 customers aren’t simply working harder. They’re designing smarter systems that combine human judgment, AI agents, automation, and repeatable processes from day one.

In this interactive session, Kristie K. Jones challenges the traditional founder-led sales playbook and introduces a modern framework for acquiring customers while simultaneously building the operating system your company will need to scale. AI is not another productivity tool rather a part of the team to which founders can delegate the repeatable yet necessary processes so that they have more time and energy to focus on presenting the deeply human side of their company.

This session is for founders still serving as their company's first salesperson ready to find, win, and retain their first 100 customers. Attendees will leave with a practical blueprint for building a sales process while avoiding the founder dependency that prevents many startups from ever reaching sustainable growth.