From Homemade to High-Growth: Jenny Watson's CPG Journey

Jenny Watson started The Elderberry Co. in her kitchen with a homemade elderberry syrup and a front-porch business. Today it is a nationwide wellness brand.

In this fireside chat, Jenny goes past the startup story to what comes next: the decisions, pivots, risks, and lessons in building a consumer packaged goods company that lasts. Useful if you are sitting on an idea, launching a first product, or trying to scale.