Innovation Unlocked: How FirstBuild co-creates products with community + how you can use the space yourself

Traditional corporate innovation keeps ideas locked away until launch, but GE Appliances' innovation arm, FirstBuild, has flipped the script—inviting passionate enthusiasts to co-create products from day one. The result has driven stellar successes like the Opal Nugget Ice Maker and Sourdough Sidekick.

Come learn about the innovation framework we use, how we engage community, and then tour the space to learn how you, too, can use FirstBuild to prototype your idea. (Plus: free, on-site parking.)