Beyond the Meeting: Using the Phone to Map Your Market and Win Customers

Most cold-calling playbooks are highly inefficient. At worst, they have you dialing into a voicemail abyss. At best, they push for activity and booked meetings while leaving valuable market intelligence on the table.

In this tactical session, JJ Russell will show how startups can use the phone to generate conversations on demand, reach C-suite decision-makers, and get immediate feedback from their market. You’ll learn how to test messages and offers, uncover what drives buying decisions, and turn objections into insights that sharpen your positioning and challenge your business assumptions.

Formerly a partner at Apex Revenue (now TitanX), JJ helped dozens of companies break into new and existing markets. Over the past two years at Vsimple, he’s applied those lessons with a two-person SDR team to scale pipeline, win customers, and uncover insights that shape the company’s go-to-market strategy.

Whether you’re picking up the phone for the first time or rethinking an existing outbound program, you’ll leave with practical ways to map your market, win customers, and get more from every conversation.