Real-World MCP's

Everyone’s talking about AI agents, but most businesses get stuck at the same point. The model is smart, but it can’t see the systems the work actually happens in, like the accounting software, the booking system or the membership database. MCP (the Model Context Protocol) is the open standard that closes that gap, and it’s how AI goes from answering questions to getting real work done.

This session is for founders, operators, and anyone trying to figure out where AI fits in their business beyond a chat window. You don’t need to be technical. It’s about what’s possible and what it looks like in practice.

I’ll walk through MCP servers I’ve built for real organizations: a YMCA finance team, an accounting firm, an IT services company and a barbershop. In each case, AI now works directly inside the systems those teams already use. You’ll see what the problem was before, what we built, how the teams use it day to day, and what changed as a result. I’ll also be honest about what didn’t work and what I’d do differently.

You’ll leave with a clear picture of what MCP is, a feel for which kinds of work it’s good at, and a sharper sense of where it could make a difference for your own company.