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About
Donald Ridings is the founder of Fat of the Land, a Georgetown, Indiana snack brand that makes kettle-cooked potato chips cooked in beef tallow instead of seed oils. A nurse by profession, he started making the chips at home in 2023 and launched the brand in 2025, and it is now sold in grocery stores beyond Southern Indiana. He won the 2024 Grand Prize at The Next Big Thing Pitch Competition.