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About
Jenny Watson is the founder of The Elderberry Co., a New Albany, Indiana, company that makes elderberry syrup and related wellness products. Watson started the business in 2017 by selling homemade elderberry syrup to friends and family, moved production to a commercial kitchen in 2018 and began shipping nationwide. The company has grown to about 15 employees and more than 40 products, sold online and through its downtown New Albany store.