Stop Asking Strangers to Buy: Turn Viewers Into Customers With Meta Ads

You posted some content. You got some likes. You got zero sales. Sound familiar?

This session is for startup founders doing $100K to $2M a year who know Meta Ads should be working for them but aren’t sure where to start, or don’t trust where their last ad dollars went.

The problem isn’t the platform. It’s asking strangers to buy before they know you. People buy from brands they’ve spent time with, and there’s real research behind why. We’ll use that to flip the approach: earn attention first, then make your offer only to the people who leaned in.

Bring your laptop. This is a working session, so you’ll write a post in the room using a simple structure that works for any format. Then you’ll map your path from that post to your offer.

You’ll leave with a ready-to-post piece of content, a budget based on your own numbers, and a clear rule for when to keep, fix, or kill an ad. Boosting and hoping is over.