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WorkshopProduct & Dev

Complicated vs. Complex: AI as a Thought Partner, Not a Replacement

When

Wednesday, November 18, 2026

11:00 AM–11:45 AM EST

Where

NuLu

Mashup Food Hall – Stadium

750 E Jefferson St. (1st Floor)

Louisville, KY 40202

Venue details
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About this session

Most of the talk about AI is about speed, and most of the feeling about it is fear. The data tells a different story.

Coach House mapped how AI is actually being used across about 19,000 real job tasks and laid it over the Cynefin framework, Dave Snowden's map of clear, complicated, complex and chaotic work. People are already handing AI the routine and complicated parts of their jobs and keeping the hardest parts for themselves.

Zach Wardlaw and Vince Cain will walk through what was predicted, what the data actually shows, and how Coach House uses AI to take the complicated work off our plates so our attention can go to the complex.

The short version is that speed is not the goal. We will show how that plays out in our own work, share five questions to ask before you reach for AI, and leave time to talk about where the line between human work and AI work should be.

For founders and small business leaders deciding what is worth building with AI.

Speakers