When
Wednesday, November 18, 2026
3:00 PM–3:45 PM EST
About this session
Leaders and founders are rewarded for solving problems quickly. But what happens when we jump into problem-solving mode and skip problem framing?
We can make intelligent decisions, build thoughtful solutions, and work incredibly hard, only to discover that we have been solving the wrong problem. The quality of a solution depends on the quality of the question that set it in motion.
In this thought-provoking session, Dr. Hilda Carrillo challenges the instinct to move immediately from problem to solution. She explores how assumptions, incomplete information, and unexamined interpretations shape what we believe the problem is and limit the solutions we can see.
Attendees will be introduced to WHAT | WHY | HOW, a practical framework for separating what is happening from why it is happening before deciding how to respond. Designed for founders, leaders, and problem-solvers, this session offers a clearer way to frame complex challenges before committing time, money, and energy to solving them.
Because better solutions begin with better-framed problems.
Speakers

Dr. Hilda Carrillo
Assistant Professor & Behavioral Researcher, University of Louisville